Tito's Handmade Vodka

Tito's Vodka

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Tito's Handmade Vodka is a vodka produced in Austin, Texas, in the

first legal distillery in Texas^[1], established by Bert Butler "Tito"

Beveridge II. A native of San Antonio, Texas, Beveridge received the

diminutive nickname "Bertito", shortened to "Tito", from his Latino

caretakers in childhood. Tito's Handmade Vodka is made from yellow

corn, instead of the more commonly used wheat or potatoes, resulting

in a mildly sweet aftertaste, and is distilled six times.

Commercial production began in 1997 when Beveridge formed Fifth

Generation, Inc., and established the Mockingbird Distillery, producing

just 1,000 cases that year. In 2007, he sold over 160,000 cases. All

production is still maintained at the southeast Austin distillery, where

he has expanded from one pot still to ten and from one bottling line

to four. Despite the growing distribution, Fifth Generation, Inc.

employs fewer than 18 people and is still produced in small batches.

Purposefully foregoing commercial advertising, Tito's Handmade

Vodka has gained market share thanks to some prestigious awards,

affordable pricing, and word of mouth advertising. Sales and

distribution boomed in 2001 after Tito's Handmade Vodka

unanimously won the Double Gold Medal for vodka at the San

Francisco World Spirits Competition, beating out 71 high-priced

vodkas.^[2] Also that year, it received a four-star ranking from Spirit

Journal^[3]and won four stars again in the 2007 edition. Tito's has also

received multiple Growth Brand Awards by the Beverage Information

Group, a beverage alcohol research firm. Tito's is distributed coast-to-