St. Pauli Girl Beer, German Import and Spokesmodel

St. Pauli Girl Beer, German Import and Spokesmodel

 

New St. Pauli Girl on WGN Morning News 

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Becoming a St. Pauli Girl with Irina Voronina 

 

St. Pauli Girl

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St Pauli Girl
Location Bremen, Germany
Owner(s) Anheuser-Busch InBev
Active beers
Name Type
St Pauli Girl Lager Pilsner
St Pauli Girl Special Dark Dark lager
St Pauli Girl NA Non-Alcoholic

St. Pauli Girl beers are brewed and bottled by the St. Pauli Brauerei, which is located within the Beck's

brewery in Bremen, Germany. The brand derives its name from the fact that the original brewery,

established 1857 by Lüder Rutenberg, was located next to the former St Paul's Monastery in Bremen.

There are currently three brands of beer brewed: St. Pauli Girl Lager, St. Pauli Girl Special Dark and St.

Pauli Non-Alcoholic Malt Beverage. The beer is only produced for export and is not sold in Germany.

St Pauli Girl brews all of their beers according to the Reinheitsgebot (German purity law) of 1516.

The distinctive label depicting a woman wearing traditional outfits was introduced in the 1800s with

 the advent of the bottled beer. The local artist commissioned for the label drew his inspiration

from the waitresses at the time.

St Pauli Girl's Beers were first introduced into select US markets in 1965. National Distribution

began in 1975. St. Pauli Non-Alcoholic was first sold in the United States in 1991. St Pauli Girl is

the number two selling German beer in the United States.[citation needed]

St Pauli Girl Spokesmodels

St. Pauli Girl beer bottle

Since 1982, St. Pauli Girl Beer has chosen a model to represent the beer brand nationally each

year and appear on the popular St. Pauli Girl poster.

  • 1977 The first year of St Pauli Girls Spokesmodel campaign
  • 1982
  • 1983
  • 1984
  • 1985
  • 1986
  • 1987
  • 1988 Jennifer Fabello
  • 1989 Jennifer Fabello

 

External links

 

Anheuser-Busch InBev
 
Corporate Directors: Carlos Brito, CEO • August Busch IV • Allan Chapin • Carlos Alberto da Veiga Sicupira • Arnoud de Pret Roose de Calesberg • Jean-Luc Dehaene • Philippe de Spoelberch • Jorge Paulo Lemann • Roberto Moses Thompson Motta • Kees J. Storm • Peter Harf •
 
Subsidiaries Anheuser-Busch, Inc (Manufacturers Railway) • St. Louis Refrigerated Car Co. • InBev • AmBev
 
Equity Investments Grupo Modelo (50%) • Tsingtao Brewery (7%)
 
Global and
multi-country brands		 Beck's • Brahma • Budweiser (except the Czech Republic) • Stella Artois • Hoegaarden • Leffe
 
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Retrieved from "http://en.wikipedia.org/wiki/St._Pauli_Girl" Categories: Beer brands in Germany