Southern Comfort

 Southern Comfort

 

Southern Comfort

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 Southern Comfort (disambiguation).

Southern Comfort
Southerncomfortlogo2.jpg
Type Liqueur
Manufacturer Brown-Forman Corporation
Country of origin United States
Introduced 1874
Proof 100, 80, 70, 30, 10

Southern Comfort is a fruit-, spice-, and whiskey-flavored [1] liqueur produced since 1874-though

not always by the modern formula. The brand was created by bartender Martin Wilkes Heron in New

Orleans, when he wanted to make a better tasting whiskey. Today the brand pays homage to its

roots with a package that features New Orleans imagery by illustrator Christian Northeast. It is often

referred to simply as "SoCo".

Southern Comfort has also expanded over the years and has several product offerings globally.

In the US Southern Comfort is available as 100 US proof (50% alcohol by volume), and 70 US proof

(35% alcohol by volume). Southern Comfort Special Reserve, found in duty-free shops, is a blend of

Southern Comfort and bourbon, and is 80 US proof.

Southern Comfort also produces Ready-To-Pour cocktails available in the US including Southern

Comfort Sweet Tea, Southern Comfort Hurricane and Southern Comfort Lemonade, which are all

30 proof (15% alcohol by volume).

Southern Comfort Lime released in the Summer of 2010 is 55 proof (27.5% alcohol by volume).

Outside the US, Southern Comfort produces single-serve cocktails including Southern Comfort

Lemonade and Lime in the UK, and Southern Comfort and Cola in Australia.

The Brown-Forman Corporation owns the Southern Comfort brand.

Southern Comfort Sweet Tea

Southern Comfort Lime

Southern Comfort Reserve

History

Southern Comfort

Southern Comfort was first produced by Irish bartender Martin Wilkes Heron (1850-1920), the son

of a boat-builder. Legend says it was created and sold at McCauley's Tavern at the corner of Richard

and St. Peter Street in the French Quarter of New Orleans, Louisiana.[citation needed] However, St. Peter

Street and Richard Street do not intersect, though Richard Street does intersect with S. Peters Street

in the Lower Garden District near the Mississippi River.

Heron moved to Memphis, Tennessee in 1889, patented his creation, and began selling it in

sealed bottles with the slogan "None Genuine But Mine" and "Two per customer. No Gentleman

would ask for more." Southern Comfort won the gold medal at the 1904 World's Fair in St. Louis,

Missouri.

In an episode of The Thirsty Traveler entitled "A River of Whiskey," spirits historian Chris Morris

describes the original recipe of Southern Comfort. Heron began with good-quality bourbon and

would add: "An inch of vanilla bean, about a quarter of a lemon, half of a cinnamon stick, four

cloves, a few cherries, and an orange bit or two. He would let this soak for days. And right when

he was ready to finish, he would add his sweetener: he liked to use honey."[2]

Since the 1930s, the image on the label of Southern Comfort has been A Home on the Mississippi,

a rendering by Alfred Waud depicting Woodland Plantation, an antebellum mansion in

 West Pointe a la Hache, Louisiana. Woodland Plantation, which is registered on the

 National Register of Historic Places, now provides bed-and-breakfast accommodation.

In cocktails

Southern Comfort is used in the creation of many popular cocktails, including Alabama Slammer,

Red Death, A Piece of Ass, Red Devil, Greek Sex on the Beach, Crash & Burn, '57 Chevy,

 Sloe Comfortable Screw, SoCo Hurricane, The Princess Peach, Slo Sunrise, Rickstasy, SocaCola,

SoCoCello, SoCo-LoCo, SoCo Manhattan, Blind Andy, SoCo Andy, Liquid Cocaine, Steamboat and

 Funky Cold Medina. Southern Comfort and club soda make a drink called An Old Woody.

One of the earliest Southern Comfort-based cocktails to be marketed was the Scarlett O'Hara,

concocted in tribute to the release of the film adaptation of Gone with the Wind in 1939. The

mixture includes Southern Comfort, cranberry juice, and fresh lime.[3]

In a recent advertising campaign, the company suggests mixing it with lime juice to make a

Soco and lime.

When Southern Comfort is taken as a shot and chased with orange soda, it gives the distinct

taste of an Orange Creamsicle. Another popular mix that incorporates juice is the Adam's

Apple, a combination of Southern Comfort and apple juice. Cider can also be used in this drink.

In New Zealand, Southern Comfort is often mixed with Lemon & Paeroa.

In Ireland, Southern Comfort is often mixed with Red Lemonade (a type of soft drink popular

 in Ireland ). This is known as a Southy and Red (or Suddy 'n' Red in Dublin).

In popular culture

  • Southern Comfort has sponsored web-based show Diggnation up until, and including,
  • episode 119; New Orleans rock band Cowboy Mouth for the last several years, specifically
  • their Mardi Gras themed tour bus; the Voodoo Music Experience, New Orleans Jazz & Heritage Festival,
  • and the Southern Comfort Music Experience
  • Janis Joplin is mediumly associated with this beverage.[citation needed]
  • Southern Comfort is the official sponsor of the Spanish comedian group Animales Sueltos[4]
  • The hard-rock band Sweet F.A. made a song called "Southern Comfort" which was inspired by
  •  the beverage of the same name.
  • In the Stephen King novel Roadwork, the protagonist's private drink is Southern Comfort and 7-Up
  • In the Kurt Vonnegut novel "God Bless You, Mr. Rosewater", Southern Comfort is a favorite of the
  • protagonist who ironically "took a sip of Southern Comfort, was uncomforted."
  • The Amanda Palmer song "Leeds United" asks the question "Who needs love when there's Southern Comfort?"
  • The dubstep music producer Burial includes a song called "Southern Comfort" on his first album.
  • The Placebo song "Kings of Medicine" from the 2009 album Battle for the Sun quotes "Were words
  •  that always came out wrong 'cause they were drowned in Southern Comfort".
  • Alternative Rock band Brand New has a song called Soco Amaretto Lime on their debut album
  • Your Favorite Weapon.
  • In episode 10 of Season 5 of the NBC television show The Office, character Andrew Bernard reminisces
  • upon his college days, which involved drinking a great deal of Southern Comfort.
  • In the Neil Gaiman novel American Gods, the protagonist meets a man called Mad Sweeney in a
  • bar - for preference, Mad Sweeney orders a Southern Comfort and Coke. When asked, upon
  • revealing he is a leprechaun, whether he shouldn't be drinking Guinness, Mad Sweeney responds,
  •  "Stereotypes. You have to learn to think outside the box..."
  • Southern Comfort is widely publicized as being the cause of Itchy Vag in the Irvine Welsh novel
  •  Filth.
  • The record label Southern Lord Records is named after this beverage.
  • The 1981's Southern Comfort (film), set in the bayous of Louisiana, used the beverage name as
  •  a licensed title.
  • Sponsor of True Blood Season 2, an American television drama based on The Southern Vampire
  • Mysteries series of novels by Charlaine Harris. (UK)
  • The show Party Down, has bottles and cases of Southern Comfort placed throughout.
  • Country artist Buddy Jewell sang a #3 hit song in 2003 called Sweet Southern Comfort.
  • In the second season episode "Wingmen" of the HBO TV-series Flight of the Conchords, Dave says
  • to Bret and Jemaine that women like three things. "Men in kilts, Southern Comfort and
  •  Chris Isaak's "Wicked Game"."
  • Musician Kid Rock mentions Southern Comfort in his song, Bawitdaba.
  • Eyehategod has a song entitled "Southern Discomfort"
  • Southern Comfort is shown in the movie clip of the song "Alors on danse (Vato Gonzalez
  •  'Now we dance' Dirty House Bootleg)".
  • Southern Rap/Rock band Rehab has an album titled Southern Discomfort.

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