Montes Folly, Montes Wines

Montes Folly, Montes Wines

Montes Folly, Montes Wines

 

 

 

 

3

AN ANGELIC PUBLICATION, FROM CHILE WITH PRIDE

News

MONTES INTRODUCES FOLLY,

A MAGIC WINE, CHILE'S FIRST

ULTRA PREMIUM SYRAH

Our gratitude, heartfelt, to all our friends the, who make or break a wine or

wine writers

winery, and who filled every seat at our

presentation and listened closely to Aurelio

and tasted our top MONTES ALPHA wines

and a vertical of ALPHA "M" prior to MONTES

FOLLY. The tasting of FOLLY was a golden

moment, its acclaim unanimous and

incredibly enthusiastic, with an

open and happy emphasis and

general sharing that is very

rarely, almost never seen in wine

presentations. Aurelio, and all of us,

felt as close as we will ever get to

heaven and -for a moment- DANIEL'S was

full of angels and magic. Their written

comments have been just as enthusiastic so it

is clear that the glow of MONTES FOLLY

remains with them.

Our gratitude, very emotional, for the support

of our great importers and their faith that

MONTES could, again, perform a "hat

trick". In particular, to Alexof TGIC Importers

Guarachi

-our USA importer- and to

Y. Hirose

, of ENOTECA -our

Japanese importer- both of

whom (our #1 and #2,

respectively, for "M"

and Folly) made the

pilgrimage to NYC.

Also to Pierreand to

Beuchet

Jean Pierre

Rousseau

of

DIVA, our

F r e n c h

i m p o r t e r,

w h o s e

g e n e r o u s

advise and sharing

of Bordeaux wine wisdom has

helped us considerably.

Our gratitude to all those "supposed"

competitors -like Australia- who also

generously contributed with their feedback

during MONTES FOLLY' development stage.

Love for wine is love for wine, has no

frontiers, and we all learn in the process. We

may be "folly" in achieving so many firsts with

Montes Folly but it is wise to ask experts to

comment when corrections can still be made.

During Folly's barrel stay we asked for the

wisdom -and generously received it- of stars

like John Duval, maker of Australia's Grange,

its most famous "Shiraz"; Phillip Shaw of

Rosemount, winemakers from France and

California -a special thanks to Christian- and many wine writers whose

Moueix

opinion and suggestions we greatly respect

and whose encouragement and blessings we

received "en route" to the final bottling,

where Aurelio's genius -and considerations

from all this feed-back- are reflected.

Our gratitude, finally,

to the end consumers

those beloved wine

merchants and superior restaurants

who still view superb wines as poetry,

forever in the making , and the wine

lovers whose passion for perfection is

what drives us all to search for the limits.

Without THEIR support MONTES would

not exist. Our dreams would have

remained just that, dreams.

Special, warm

thanks to New York's best, MORREL & CO,

SHERRY-LEHMANN and ZACHY'S for their

immediate adoption of both "M" and "Folly"

-our pride swells by their support- and to

Japan's ENOTECA wine stores and their

spectacular wine specialists, where both "M"

and Folly are already icons.

 

Douglas Murray, June 2002

Director & Founding Partner.

4

7

1.

Douglas Murray, Yasuhisa Hirose.

2.

James Molesworth, Douglas Murray,

Bruce Sanderson, Aurelio Montes.

3.

Mia Mälm, Douglas Murray, Marsha

Palanci.

4.

Scott Horine, James Halliday, Alex

Guarachi.

5.

Joe Foley, Ed Lauber, Douglas Murray,

Edgar Mora.

 

 

 

6.

Aurelio Montes, James Halliday.

7.

Daniel Restaurant, New York

8.

Marsha Palanci, Ralph Steadman.

9.

Aurelio Montes, Michel Marentette,

Jules Roiseaux, Anthony Gismondi,

Casey Wilson, William Bincoletto, Nicole

Barrete-Ryan, Douglas Murray.

1

2 3

6

9

5

8

WINE SPECTATOR (Buying guide, May 15, 2002)

92 POINTS MONTES FOLLY

Santa Cruz 2000 $70

Gorgeous blackberry and boysenberry

flavors, with opulent toast and mineral

and spice notes coming in at the end.

This is a seriously big wine with

authorative tannins

pounding out the

finish.

Needs time,

but the fruit is there in

spades. This debut

makes a serious case

for Syrah's future in

Chile. Best from 2003

through 2007. 665

cases made (1330 six

bottle cases). JM

The Weekend Australian

(February 23-24, 2002)

MONTES TURNS A FOLLY INTO

A FLAGSHIP

by JAMES HALLIDAY (Australia's famous

winemaker and wine writer).

Why would anyone invite me to travel to New

York for a lunch launch of a new Chilean

wine? Why would I accept? All pure folly, and

funnily enough, that is exactly what the wine

is: Montes Folly, the inaugural 2000 vintage

selling (on strict allocation) in the USA for

US$70, and here for $110.-

The absolute importance of having credible

flagship is critical. The mere fact that MONTES

was able to assemble journalists from all over

North America, including three from the Wine

Spectator, and guests from as far afield as

Japan, speaks volumes. So does the price of

the two top wines, so does the fact that

Montes wines are featured on the wine lists of

22 restaurants in Bordeaux alone. I'm willing

to bet that no Australian wine company could

claim such recognition.

But there is yet another twist: FOLLY is 100%

Shiraz (or Syrah, as it is correctly known in

Chile) produced from Montes'La Finca

vineyard...with an average vine age of seven

years, that of the syrah even younger.

The Folly comes from vines on a 45 degreeslope,

picked -says Douglas Murray- by

acrobats. After the grapes are destemmed,

they pass along a conveyor belt with five

people either side, plucking out individual

berries which are less than perfect. Once

crushed and in the fermenter, 15% of the juice

is immediately bled (saignee, or run-off) to

concentrate the remainder. After a prolonged

fermentation and maceration, the wine spends

18 months in 100% new French oak.

Obviously enough, it is a very youthful

wine, years away from its peak. But it is

technically perfect, and, even served

blind, proclaims its quality: the ultimate

wine for the Options Game.

The final touch is the label, painted by that

remarkable artist-illustrator Ralph Steadman.

The wildest wine from the Apalta Valley is the

Montes line for a Syrah which has one foot

The Montes wines are imported and sold by

Dan Murphy Cellars... Small wonder

VANCOUVER SUN (Vancouver, B.C. Canada,

23 January 2002)

"FROM CHILE'S WINDSWEPT HEIGHTS

COMES A FABULOUS' FOLLY"

by ANTHONY GISMONDI.

Listening to Aurelio Montes articulate his

passion for his craft, you sense that "Montesfrom the moment he was told it

Folly" was destined to be the name of this

super Syrah

couldn't be done in South America.

Aurelio says his new Syrah "captures the spirits. Douglas Murray, a founding

of our mountains, with an uncommon

mixture of muscles, elegance and basket of

wild fruit flavors"

partner and globetrotting marketing director,

calls the "Montes Folly" an adventure and dubs

it "The Indiana Jones of wine".

My notes record a rich, peppery red, stuffed

with black fruit, licorice and chocolate

flavours. Although conditions at Apalta, but there's enough restraint and

compare favourably with those of both

the Hermitage in the northern Rhone

Valley of France and the Barossa Valley of

South Australia, I would position Montes

Folly as a Syrah that is more Rhone-like

than anything out of Australia.

It's still more New World than European in

style

elegance to appeal to sophisticated palates.

SOME OF THE FIRST WRITTEN REACTIONS

TO MONTES FOLLY, WORLDWIDE:

Lunch at Daniel followed the tasting and

Montes Folly soared when paired with "le

boeuf et le celeri", braised short ribs and

peppered filet in red wine, with celery root

purée and braised celery stalks.

As good as the wine is, the bottle label may

even top what's inside, thanks to noted British

illustrator Ralph Steadman...Montes has a

tradition of including an angel icon on its

labels, and it's there, this time a mischievous

looking one watching from a corner.

My guess is that the already-fine Montes

Folly will only improve over the years, as

the vineyard ages and Montes himself

learns even more about how Syrah can

adjust to its new Chilean home

. To date

production is miniscule and with only 8000

bottles for the world, distribution in Canada

will be very limited for a wine expected to sell

in B.C. for close to $ 100... Add to all the fact

that this first release bears the 2000 vintage

stamp, and I'd bet the wine will be an

PLANETAVINOS.COM

(Santiago, Chile, August 28, 2001)

NEW FROM MONTES: MONTES FOLLY

by PATRICIO TAPIA.

"Aurelio has placed all his best cards in

Colchagua"..."Were it not for Folly, Montes

Alpha M'99 would be the best proof of the

vast knowledge Aurelio has accumulated on

Apalta Valley"... "But there is Folly, a "wild"

wine as Douglas Murray defines it"... "At a

similar price, Montes Folly is a totally different

wine to "M". Just as "M" offers elegance

married to concentration, Montes Folly 2000

(barrel sample) is pure potency, pure fruit

precariously harvested from steep slopes that

Montes has in Apalta. Very interesting

difference, very complex, but seductive

difference, very complex, but a seductive

difference for all those who have the money

to try both wines side by side".

WINE SPECTATOR (Web, February 7, 2002)

BRUCE SANDERSON'S HOT WINES

(week of 02/01/2002).

Montes Folly, Santa Cruz 2000 92 points. $70.

665 cases (1.330 six bottle cases). 150 (300 six

bottle cases) imported into the U.S. The

seeming "folly" of Aurelio Montes effort has

resulted in this debut release, a 100% Syrah

priced to run with the big-boy Cabs that have

made a name for themselves in Chile in the

past few years...this is a generously big wine.

(Volume N°3. Montreal, Canada)

VINS & VIGNOBLES

by NICOLE BARRETTE.

All of the New York world of wine, really all

the world of wine was in New York on January

11th for the international launching of

MONTES FOLLY, the last son of Aurelio

Montes. Why Syrah? Aurelio explains that it

represented a challenge and he really wanted

and felt he could do well. Montes Folly is a

CHILEVINOS.COM

(Santiago, Chile, August 28, 2001)

"FOLLY, THE WILD SIDE OF MONTES"

by ANA MARIA BARAHONA.

Yesterday the star of the evening was the

much-awaited Folly which, still today as barrel

samples, is set for a formal worldwide

presentation in NYC on January 11th,

2002..."With Folly, Aurelio said, we want to

show that Syrah, which has gained so much

prestige worldwide, has a privileged home in

Apalta"..."the barrel-sample was proof that

we are more than a step above Montes Alpha

Syrah...For its winemaker, the definition for it

is a "basket full of ripe fruits" and the

difference, other than yield, is that Montes

Alpha Syrah comes from the lower slopes and

Folly comes from the steepest slopes, more

than 100 mts. higher from the valley floor".

(Seminar & Tasting, October 9, 2001. London, UK)

THE BRITISH CIRCLE OF WINE

WRITERS

by CHERRY JENKINS.

Montes Folly Syrah 2000 (Barrel Sample). This(and not even from an

was a knockout and quite the best wine

of the afternoon

acclaimed vintage). Steven Spurrier, with an elegance

congratulated Aurelio on such a

superb blend of New and Old

World Styles

and sophistication of a true Rhone

wine accompanied by the fruit

structure from sunny Chilean climes,

masterminded by a visionary!

Syrah or Shiraz? Definitively Syrah, as it

is the French style from French clones the

winemakers are searching for in their

premium wines. So, carry on the good

(PUBLICO Newspaper, Lisbon, Portugal,

April 13, 2002)

MONTES FOLLY, A DREAM SYRAH

by DAVID LOPES RAMOS

The excellent Chilean red wine, Montes Alpha

"M" now has a partner of its same stature:

Montes Folly, a super-potent Syrah from "La

Finca de Apalta", belonging to MONTES. A, vintage 2000, it has

huge enological achievement from

Aurelio Montes

sensational depth, dark color, an impressive

viscosity that leaves great "legs". It is a

symphony of fresh aromas from very mature

red fruits and aging for 18 months in new

french oak barrels. It is a red wine of incredible

complexity. To the palate, it has an enormous

mouth-filling effect, all-encompassing,

volume, vigorous body and firm and positive

tannins. The finish is harmonious and lasts and

lasts... A wine that will improve in bottle for

many years. Production is limited to 9000

bottles, a few of which will be available in

Portugal.

(EL UNIVERSO Newspaper, Ecuador, April 5, 2002)

A MONTES OF FOLLY

by "EPICURO" (BERNARD FOURGERS)

There are wines that mark a decade and

that can instantly seduce you

. Montes Folly

deserves a special article on all counts, both

wine and label by Ralph Steadman. Young. With a

and impetuous Folly throws itself at you

right away, like a woman in love

very limited production of only 9000 bottles,

to find it is a difficult task. Guayaquil has a

few bottles. The seduction is immediate, as

happened with me with Opus One from

Robert Mondavi, Dominus from Christian

Moueix, with Châteauneuf du Pape, Penfolds

Grange, many years ago. Aurelio kidnapped

Syrah and made it grow in impossible places.

He cared for it lovingly and I can guess that

when tasting the fist bottle he and Douglas

exchanged looks of complicity: they had just

invented -deep Folly- the quintessential

Chilean Syrah.

WINE ENTHUSIAST (April 2002)

CHILE'S WILD NEW WINE (MONTES

RELEASES SOUTH AMERICA'S FIRST

ULTRA-PREMIUM SYRAH)

by MICHAEL SCHACHNER.

"The best plan is...to profit by the

folly of others." Wine lovers should

take these words of wisdom literally.

The folks at Viña Montes, one of

Montes Folly, a new "Super

Chilean" Syrah priced at $70 a

bottle, was released earlier this

year, and the word there is.

that this is one terrific wine

Rich, deeply colored, lush and

full of layered fruits and spices,

this blockbuster Syrah is on

par with many great Syrahbased

wines that hail from France's

Northern Rhône Valley or Australia. That

it exists at all is a testament to the value

of dreams and persistence.

Folly is the brainchild of Aurelio Montes (and

to a lesser degree that of his partner, Douglas

Murray). The expense and difficulty in

preparing the rocky soil, building terraces,

planting vines and eventually harvesting

grapes on 45-degrees slopes was

unprecedented. But with Montes and Murray,

nothing is ever out of reach.

Picked by hand, "by acrobats", according to

Murray, yields were a mere two tons per acre.

Vinification was in small lots, followed by 18

months aging in new French oak. "Folly

captures the spirit of our mountains, with an

uncommon mixture of muscle and elegance",

says Aurelio Montes.

In keeping with the folly theme, Murray

turned to a personal friend, the irreverent

British sketch artist Ralph Steadman, to design

an appropriate label for the wine. Steadman,

Murray believed, was the perfect artist to

convey the essence of Folly. The two had

travelled together in 1992 to Chile's Atacama

Desert, the world's driest, and Steadman was

forever moved by that experience "There's no

sanctuary there, nor pity". Steadman said of

Atacama.

Overseeing the landscape scene, but from the

side panel, is a somewhat drunken-looking

angel holding a bunch of grapes, presumably

Apalta-grown Syrah. A most befitting label for

such a wild but serious wine.

HUGH JOHNSON

(UK, October 12, 2001)

"I tasted Folly 2000 straight away and can

see exactly why you are so excited by it.

To my mind it outdoes even the Cabernets

in depth and structure. There is huge

promise here. Chapeau!"

THE WINE NEWS (April / May 2002,

Miami, Florida)

"TASTER'S CHOICE SELECTIONS"

by TOM SMITH and his team.

93 Points

MONTES FOLLY Syrah 2000 from

Apalta Valley, Chile: Brooding blue-black hue.

Complex aromas of ripe blueberry, new oak,

chocolate, cream and a hint of earth. Fullbodied,

rich mouth-feel; flavours of spicy black

cherry, cherry chocolate, toasty oaks and a

hint of clove, all framed by ripe, tooth-coating

tannins. Opulent, lingering, oak-tinged

close. $70.

ALBERTA VENDOR MAGAZINE (Spring 2002)

MONTES-CHILE'S FIRST GROWTH -

"Vintners Producing Classics to Rival the

World's Best"

by WILLIAM BINCOLETTO

Imagine you are about to be introduced to a

wine that many, in the years to come, will

consider a classic the likes of Mouton

Rothschild, Grange or even Petrus! What is it?

Who makes it? And most important of all,

where can I get some?

While there are more than 40 Chilean

producers and over 100 different wines now

available in Alberta (Canada's largest

selection), one name seems to be popping up

regularly in the classic category.

The source -Chile, the winery- Montes.

What's so special about Montes? Their goal

was to create some of the finest, most

delicious premium quality wines ever

produced in Chile or elsewhere. Montes and

Montes Alpha were those premium wines and

what followed caused its own revolution.

Their Alpha M, a unique Bordeaux-style wine,

was released in January 1998. Alpha M has

been a big success from day one.

In January Montes launched Chile's first

Chilean ultra-premium Syrah "Folly". And

when Montes launches, they launch!

The winery gathered reporters from

across the globe at Daniel, a four star

restaurant on Manhattan's Upper East

Side. The New York Times calls

Daniel. "Classy yet warm, refined yet

earthy...a knockout French restaurant

with the soul of a small café. "How

fitting!.

So why name this wine Folly? As the

quote goes "what's in a name? And

Folly is true to its name from its

origins to the wine itself. As one of

the vintners hails it,"the Indiana

Jones of wine".

For winemaker Aurelio Montes, a real

maverick and arguably one of the

world's best winemakers, it was folly

to ever think of planting Syrah in the

most improbable of places, the

highest reaches of an extremely rocky slope

called La Finca de Apalta. It is an unplantable

granite mountain in the Santa Cruz district

where clearing the soil, planting, vineyard

management and harvesting were considered

pure folly.

Musing on the steepness and difficulty of the

terrain, Douglas Murray quips that Folly is

"harvested by acrobats" Yields are

astonishingly low at a mere two tons per acre

with berries and clusters that are smaller than

those in the lower vineyard slopes. As a result,

they deliver more colour and tannins, making

the wines richly coloured, complex and

powerful.

While Montes does produce a tremendous

Alpha Syrah, with a peppery and full bodied

concentration, Folly is as similar to the

As Aurelio described it, "it captures the spirit

of our mountains, with an uncommon mixture

of muscle and elegance while showing a

basket of wild fruit flavours".

While the wine's name may make you smile

most consumers are first attracted by its label.

Here again Montes excelled with one of the

world's best illustrators on commission; the

result was bound to create sensation.

Ralph Steadman created a new version of

the Montes angel, an angel that seems to

be smiling at the prospect of being Folly's

guardian angel

. And guarding it she will

with only 8,000 bottles produced, this wine

will be extremely rare and very allocated. The

very few cases will be arriving in Alberta by

June 2002. It's real folly to be without a bottle.

BEVERAGE MEDIA (Metro New York, March 2002)

MONTES INTRODUCES FOLLY:

CHILE'S FIRST ULTRA PREMIUM

SYRAH.

Montes Folly is a wild and powerful wine. A

blockbuster wine, ripe and lush, with velvety

tannins and 14.8% Alcohol with an

uncommon mixture of muscles and elegance,

while showing a basket of wild fruit flavor.

Suggested retail $70

(Spring, 2002)

PURPLE FEET MAGAZINE

WILLIAM BINCOLETTO'S Cellar Notes.

Montes Folly 2000 - Barrel Sample. Rating 5. (The Purple Feet Rating System: 5

GRAPES+

grapes=spectacular). A new wine that will be

launched officially next January to the world.

100% Syrah from a specific four hectare plot

of their "Finca" Estate with a 35% inclination

and a west-south-west exposure. Similar to the

Alpha Syrah as a teddy bear is similar to a

raging Grizzly, this wine is just plain more. My

notes were very simple: "great, big, wonderful,

WOW!!! The richness, depth, length and finish

are all quasi "indestructible". They go on and

on and on. What a finish! With only 1000

cases (of six) this wine will be extremely rare

and very hard to get.

(UK, October 31, 2001)

JANCIS ROBINSON

"The Montes Folly is extremely impressive.

The acid balance is good and while it is

obviously terribly alcoholic, it is very flattering

and concentrated. I expect you will have"

great success with it.

WINES WORTH MORE: ONE

WINEMAKER'S REALIZES HIS

DREAM THAT IS PURE FOLLY

by DONNA MARIE ZOTTER (copyright @2001

Donna Marie Zotter).

The Montes 1999 Alpha M and 2000 Folly are

characteristically different. For those looking

for something more in their wines, these two

bottlings will inspire both tasters and collectors

to seek out these hard-to-find wines.

Made to engage the senses and inspire the

soul. Impassioned and fervent for creating the

best wines from his beloved properties,

Montes continues to lead among the

Chilean notables in producing quality

premium wines.

Temperate and unassuming,

Montes is an artist. "This is

love", he says, as he sits down

to assemble the final blend of

Folly. With that, he somehow

manages to bottle that

forgotten mystique and

romantic allure that

winemaking was once about.

The soon-to-be-released Folly

may very well be Montes' most

brilliant work to date. This sweetpeppery

full-bodied red is not for

the faint of heart

Colorful, sensual and massive, Montes'

experiment pays off big in what he

describes as the best wine he's ever made.

We will call it something more. Perhaps,

quite simply, a masterpiece.

Commanding and purposeful like the

mountain rivers that give them life, these,

indeed, are wines worth more.

DECANTER Magazine (London, June 2002)

"RIPE FOR SUCCESS"

by AMY WISLOCKI.

As Aurelio stands on a steep slope looking

down over the Apalta vineyards, he bends

down to look more closely at the Syrah grapes

for his new wine, Folly. "We had to take 300

truckloads of stones away to plant here", he

says. The label on the bottle proudly proclaims:

"The only place where the grapes are

harvested by acrobats". Planted on the

steepest, top strip of Apalta, the vines are

harvested at 25hl/ha and production is tiny.

And they add: REDS TO RUSH OUT FOR

Montes Folly 2000

, Montes Alpha M 1999,

Montes Cabernet/Carmenère 2000.

(June 27, 2002)

DONALD BERGER

Famous Chef and our importer in Vietnam.

"The Folly is a monster!!!"

Find us on the Web!!

www.monteswines.com

PLEASE CONTRIBUTE YOUR MONTES NEWS

It will be our pleasure to receive your news and also whatever is written about our MONTES and MONTES ALPHA wines

as it will be a delight to hear from you on this

Alpha Syrah as a bear cub is to a raging

Kodiak. This wine is just plain more.

Despite 14.8 per cent alcohol, the balance

is incredible. The richness, depth, length

and finish are all quasi-indestructible.

They go on and on and on. What a finish!

Chile's most progressive and

respected wineries, have already

done the hard work with

respect to Montes Folly 2000

Syrah. Now it's time for

consumers to enjoy the fruits

of their efforts.

work, Aurelio, and bring us more of

that sensational, sophisticated, sexy,

soft and succulent Syrah called Folly

next year and the year after and the

year after that.

great wine for cellaring and, in a few

years, when the vines age a bit more, it

will be the equal of the ermitages of Côte

Roties and of the greatest Shiraz of

Australia.

instant sell-out. To suggest otherwise

would be pure Folly.

Montes is the number one selling Chilean

wine in Australia.

in the Old World (Côte Rotie) and one

foot in the New World.