Kingfisher Beer

Kingfisher Beer

Kingfisher Beer

 

 

 

Kingfisher (beer)

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 Kingfisherlogo.png

Kingfisher beer is an Indian beer brewed by United Breweries Group.

With a market share of over 36%, it is India's largest selling beer,

with 1 out of every 3 bottles of beer sold in India being a Kingfisher

brand. It is currently available in 52 countries outside India.[1]

 

Heineken Group, holds 37.5% equity shares in United Breweries Ltd. [2]

 

Brands

Kingfisher comes in the following varieties:[3]

  • Kingfisher Premium
  • Kingfisher Strong: The brand was launched in 1999 to cater to the growing strong beer
  • segment in the country. Today, Kingfisher Strong is India's largest selling beer brand. It
  • is available in 4 SKUs- 650ml & 330ml bottles and 500ml & 330 ml cans.[4]
  • Kingfisher Strong Fresh: Kingfisher Strong Fresh is the first ever strong draught beer available
  • in the Indian market. It is packaged in a 500 ml cans.[5]
  • Kingfisher Draught: It is packaged in a 500 ml cans.[6]
  • Kingfisher Ultra: It was launched in Mumbai on 18th September, 2009. It is an entry in the
  • premium beer segment in the country to compete with international players like Carlsberg,
  • Heineken and Budweiser. Kingfisher ULTRA is available in Thane, Pune and Bangalore and
  • will be extended to other cities of the country soon. Currently, Kingfisher ULTRA is available
  • in two SKUs: 650ml and 330ml bottles.[7]
  • Kingfisher Blue: The brand's core target group is the young male population. Kingfisher Blue
  • tries to occupy an imagery of adventure sports. It contains under 6% alcohol. Kingfisher Blue
  • is packaged in metalized blue color labels and cans. It is available in 4 SKUs- 650ml & 330ml
  • bottles and 500ml & 330 ml cans. The brand has been launched in key markets like Karnataka,
  • Pondicherry, Maharashtra, Delhi, Rajasthan, Haryana, Kolkata and will soon be a national brand.[8]
  • Kingfisher Red: It is marketed as India's 1st 'ALL SEASON' beer.[9]
  • Kingfisher Bohemia: Unlike the above, Kingfisher Bohemia is a brand of wine. It is the result of
  • a partnership between Kingfisher and The Company of Wine People (COWP), a key player in the
  • South African wine industry, both locally and abroad. The wine is produced in Cape Floral Kingdom,
  • South Africa. Kingfisher Bohemia is available in three varieties - red, white and rosé. It is
  • packaged in 750ml bottles and a case of wine contains 12 bottles. Kingfisher Bohemia is
  • available in Mumbai, Pune, Delhi, Bangalore, Goa, Chennai, Hyderabad, Pondicherry, Kerala
  • and Kolkata.[10]

Slogan

Kingfisher Beer is well known worldwide as The King of Good Times.[11]

Awards

  • World's best Lite Lager Award at the Stockholm Beer Festival in 1994.[12]
  • World's best Lite Lager Award at the Stockholm Beer Festival in 1995.
  • Gold medal at the World Beer Championship held in Chicago in 1997.
  • First prize for the label work category at the Asian GrandPrix Cyrel 2000 Label award.
  • Bronze award at the 'Australian International Beer Awards' in the "International Packaged

Beer Section for the year 2000

External links

Retrieved from "http://en.wikipedia.org/wiki/Kingfisher_(beer)" Categories: Beer and breweries in India