Keystone Light Beer

 

Keystone ; Wikipedia

Standard Keystone Light can.

 

Keystone beer is a product of the Coors Brewing Company in Golden, Colorado. It was first

introduced in Chico, California in September 1989. Keystone can be found in can, keg, and

 occasionally bottled form. Its "Light" variety is commonly labelled as "high school beer" due

 to it being very inexpensive and thus popular with young adults in the United States, though

 contrary to belief, Keystone Light only has 4.2% ABV^[1]; a concentration much less than

standard American lagers and about equal to other macro "light" brews.

The current advertising slogan for Keystone is "Always Smooth, Even When You're Not."

The official slogan was formerly "All Stones Must Be Thrown," and it was marketed as "bottled

 beer taste in a can" (due, according to Coors, to their use of specially lined cans). Another

slogan used for Keystone Light called it the "Never Bitter Beer," with commercials touting it as a

 remedy for "Bitter Beer Face."[1] A promotion campaign for Keystone that ran in late 2008

 involved the "Legend of the Keystolope," and depicted as a keystone can with deer horns.

The back of the 30-pack box had the following text:

"The Keystolope is thought to have originated when a hunting party left behind a single

 can of Keystone Light somewhere in the Colorado wilderness. The lost can made a new

 life for itself among the woodland creatures. Much sought after but seldom seen, the

Keystolope can be identified by its impressive rack, and would be a prized addition to an

y trophy room."

The promotion also offered to send Keystone drinkers an actual Keystone Light can that had had

 horns added, for a few dollars.

Three varieties of Keystone have been produced, as well as the original:

• Keystone, found with a red label
• Keystone Premium, found with a maroon label
• Keystone Light, found with a blue label
• Keystone Ice, "ice brewed ale," found with a black label.

The "Light" and "Ice" versions of the beer are far more prevalent and readily available for retail

across the United States. Though Keystone Premium exists, it appears much less than its "Light"

variety on liquor store shelves.

Recently, a new variety of Keystone, V9, has been introduced to Puerto Rico by a licensed distributor

there, V. Suárez & Co. Inc., of Guaynabo. "With Keystone V9, the target market is more general

 than in [their] other brands. [They are] aiming for 'any consumer who is looking for value and is

 price conscious in their consumer habits,' Keystone V9 gives V. Suárez & Co. access to the frugal

 buyer."^[2] The can is black with a blue "V9" and is labeled as 5.9% alc./vol.

In the province of Ontario (and most of Canada), Keystone Light is available in bottles, cans, and

tall cans at 4.0% A.B.V. and featuring a 'near-discount' price. ^[3]

Nutrition information

Beer	Calories	Carbohydrates (g)	Protein (g)
Keystone	108	5.0	0.7
Keystone Premium	108	5.9	0.7
Keystone Light	104	4.9	0.7
Keystone Ice	143	7.6	0.9