Jose Cuervo Tequila

Jose Cuervo Tequila

Jose Cuervo Tequila

 

 

José Cuervo

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Jose Cuervo
Josecuervo logo.gif
Type Tequila
Manufacturer Tequila Cuervo La Rojeña, S.A. de C.V
Distributor Diageo
Country of origin Mexico
Introduced 1900
Alcohol by volume 40%
Proof 80
Colour gold
Website José Cuervo

José Cuervo is a brand of tequila produced by Tequila Cuervo La

Rojeña, S.A. de C.V. The José Cuervo Especial brand has the highest

sales of any tequila brand in the world.

 

History

In 1758, Antonio de Cuervo received a land grant from the King of

Spain to start an agave farm in the Jalisco region of Mexico. He built

a small factory on this land. In 1795, King Carlos IV gave the land

grant to Cuervo's descendant, José María Guadalupe Cuervo. Carlos

IV also granted the Cuervo family the first license to commercially

make tequila, so they built a larger factory on the existing land. The

family started packaging their wares in individual bottles in 1880. The

distillery was named Fabrica La Rojeña. The tequila was exported to the

United States for the first time in 1873. In 1900, José Cuervo

Labastida decided to brand the tequila as José Cuervo. The company

is now owned and run by heirs of the Cuervo family, the Beckmann

family.[1][2] who also owns the brand 1800 Tequila, among others.

 

Present

 

Juan-Domingo "Dobel" Beckmann son of Don Juan Beckmann is the

sixth-generation leader of the company.[3]

 

Types

  • José Cuervo Especial Silver (bottle immediately after
  • distillation, with a hint of spicy black pepper and smooth agave)
  • José Cuervo Especial ("José Cuervo Gold")
  • José Cuervo Clásico
  • José Cuervo flavoured tequilas: Citrico (lemon and other citrus fruits), Oranjo (orange and

other citrus fruits), Tropiña (pineapple and other tropical fruits)

  • José Cuervo Black Medallion (aged for more than one year in oak casks)
  • José Cuervo Tradicional (aged in oak casks)
  • José Cuervo Reserva de la Familia (aged for an average of 3 years in French and American

oak barrels, with addition of material aged for more than 30 years)

  • José Cuervo Reserva de la Familia Platino

The majority of Jose Cuervo tequila is a 51% mixto tequilla meaning

only 51% is fermented from the sugars of the Agave plant. The

remainder is fermented from other cheaper sugar sources. The

Tradicional and Reserva Familia are 100% Agave tequilas.

 

Some of these offerings have performed well at international spirit

ratings competitions. For example, the Reserva de la Familia was

awarded a gold medal at the 2009 San Francisco World Spirits

Competition.[4]

Songs about the tequila

on the country charts in the United States and Canada.

It reached #1 on the U.S. country charts and #26 on the Hot 100, making it a minor crossover hit.

  • A song called Tequila Sunrise was released by Cypress Hill on their 1998 album Cypress Hill IV;

at the beginning of the song it is mentioned that the tequila being referred to is José Cuervo.

  • Eminem's 2010 song So Bad also has a reference in it: "I'm equivalent to a shot of Cuervo"

References

  1. ^ The Men Behind Your Favorite Liquors
  2. ^ Cuervo brand at Diageo.com
  3. ^ Getting beneath the Jose Cuervo story
  4. ^ "Proof66.com Website". http://www.proof66.com/display.asp?t=teq. Retrieved 2009-08-05. 

External links

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