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 Genesee Brewing Company

J.W. Dundee Genesee Brewing Company North American Breweries

 

 

 

 

 

 

Genesee Brewing Company

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Genesee Brewing Company
GeneseeBeer.JPG
Industry Alcoholic beverage
Founded 1878
Headquarters

Rochester, New York, USA

445 Saint Paul Street, Rochester, New York, 14605
Area served USA, Canada
Products Beer
Owner(s) North American Breweries (KPS Capital)
Employees ~400
Divisions Dundee Brewing Company, Honey Brown, Seagram's, Imperial, Labatt Blue Lime, Rock Wall Brewing, Contract Business
Website http://www.geneseebeer.com

Genesee Brewing Company is an American brewery located along the

Genesee River in Rochester, New York. From 2000 to 2009, the

company was known as the High Falls Brewing Company. In 2009,

High Falls was acquired by the capital investment firm KPS Capital.

Together with also newly acquired Labatt USA, KPS merged the two

companies as North American Breweries. Along with this change, High

Falls Brewery changed its name back to the original "Genesee

Brewing Company" operating under the North American Breweries

name.

According to 2009 figures, the company is the 9th largest brewing

company in America by sales volume.[1]

History

The Aqueduct Spring Brewery, the first brewery located in Rochester,

New York, opened in 1819. In 1857, Rau & Reisky Brewery, later

changed to Reisky & Spies, was established. In 1878, Reisky & Spies

was purchased and renamed as the Genesee Brewery. In 1932, after

the repeal of Prohibition, the company was reopened as the Genesee

Brewing Company.[2] In 2000, the company was sold to an employee

investment group, and the company's name was changed to High

Falls Brewing Company.

 

Genesee Beer Icon on the South-East wall of the Genesee Brewery

In 2007, Norman Snyder was named CEO of the company, and

announced a change in the Genesee brand labeling, which highlights

a more classic look.[3] The company also unveiled a new corporate

website and increased marketing of the Genesee brand of beers.

 

Genesee Brewery on a bluff above the Genesee River in Rochester, New York

 

In February 2009, High Falls Brewery was sold to a New York City

investment group KPS Capital Partners to be run as part of its North

American Breweries subsidiary.[4]

 

In June 2009, North American Breweries announced that the name of

the brewery would be changed back to Genesee Brewing Company to

reflect the company's long history.[5]

 

Iconic brewery tanks representing some brands of the Genesee Brewery

 

Genesee Cream Ale

Genesee Cream Ale, also known commonly as Genny Cream or

"Screamers" among people in Western New York where Genesee is

based, was originally brewed in 1960. The beer is recognized for

winning two consecutive gold medals at the Great American Beer

Festival.[6]

 

Genesee Cream Ale Bottle and Signature Pint Glass

Dundee Ales & Lagers

In 1994, Genesee introduced J.W. Dundee's Honey Brown., which has

proven to be one of their most popular brews. It won a Gold Medal at

the 2004 World Beer Cup.

 

In 2006 High Falls added two new beers to the J.W. Dundee's family,

J.W. Dundee's American Pale Ale and J.W. Dundee's American Amber

Lager.

 

In June 2008, the company announced a re-branding of the J.W.

Dundee line, which is now called Dundee Ales and Lagers.[7]

 

Seagram's Escapes

Along with the formation of North American Breweries, Genesee

purchased all of the brand rights to Seagram's Escapes Flavored

Coolers in the US. Seagram's Escapes are part of the Flavored Malt

Beverage category and provide a variety of smooth, refreshing

flavored alcoholic beverages. As of November 2009, all Seagram's

Escapes are produced out of the Rochester based facility.

 

Rock Wall Brewing Co

In late 2010, Genesee Brewing developed a new product line under

the Rock Wall brewing name. Rock Wall Brewing produces a high

alcohol malt liquor product, known as Dog Bite High Gravity.

 

Imported beverages

 

Genesee also has an exclusive contract to import Imperial Cerveza

from Costa Rica.

 

Contract brewing

Genesee brews for Blue Point Brewing Company, Seven Kings Brewery,

Narragansett Brewing Company and the Boston Beer Company, maker

of Samuel Adams beers.

 

Genesee is also a regional brewer for Mike's Hard Lemonade and

other malt beverage products, with Genesee Brewing Company

producing almost all of the Mike's sold to the east coast market.

 

Genesee also is beginning to brew and distribute Labatt Blue Light

Lime from the Rochester, NY Brewery[8]

 

Genesee contract manufactures Mountain Brew Ice, and Stew Brew for

Stewart's Shops, Big Flats 1901 for Walgreen's.

 

External links

 

Retrieved from "http://en.wikipedia.org/wiki/Genesee_Brewing_Company" Categories:

Companies based in Rochester, New York |  Beer brewing companies based in New York |

American beer brands |  Beer and breweries in multi regions

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