Robles, CA, exactly mid-way between Los Angeles and San Francisco,

the region is the heart of California's distinctive Central Coast region.

The Hope family has been farming in Paso Robles since 1978.

The name Treana symbolizes a trinity of natural elements - the sun,

the soil, and the ocean - elements that make Paso Robles, and the

rest of the Central Coast, an exceptional area for wine grapes.

Treana wines reflect local geography and climate: rolling hills,

calcareous soils, sunny summer days tempered by cool afternoon

ocean breezes and as much as forty-degree temperatures swings

between day and night. The grapes respond accordingly, with good

sugar levels and balanced acids.

The grapes that go into Treana also benefit from a good deal of

knowledge, expertise and commitment to uncompromising quality.

The Hope family planted wine-grapes in Paso Robles in 1978. They

were among a handful of pioneering families who helped to shape

and gain recognition for this distinctive winegrowing region.

Cabernet Sauvignon, Merlot, Chardonnay and Sauvignon Blanc were

the varieties first planted by the Hopes. They worked with terrains in

distinctly different vineyard sites both east and west of the Salinas

River. Initially, demand for their grapes came primarily from wineries

outside of Paso Robles, including Napa Valley.

In the early 90's, the family began producing estate wines under the

Hope Family Farms label. At this time, they focused their farming

efforts to better suit the Paso Robles terroir and eliminated their white

grape plantings entirely. Instead, they opted to source Chardonnay

and white Rhone varieties from the cooler climates of Monterey

County. It had become abundantly clear to them that Paso Robles

was capable of producing bold red wines that could compete in the

international arena.

The Hopes established Treana Winery in 1996. Today, third-

generation farmer Austin Hope is at the helm as director of

winemaking and viticulture for the flagship brand. He remains

uncompromising in his pursuit of wines of exceptional quality that

specifically reflect their growing regions.

Treana Red, a Cabernet Sauvignon-based proprietary blend, is

sourced from top vineyards in Paso Robles. Treana White, a blend of

Viognier and Marsanne, continues to gain critical acclaim from chefs,

sommeliers and wine media internationally. The wines are distributed

in all 50 states nationally and in Canada, Germany and Japan.

Liberty School is a family-owned winery in Paso Robles, the heart of

California's Central Coast.  This unique growing region is characterized

by a diversity of vineyard soils, its proximity to the coast, and a

climate of diurnal temperature shifts of up to 50 degrees.  The Hope

family planted wine grapes here in 1978.  Since then, their history and

reputation for quality in the region have helped to define and

promote Paso Robles wines nationally.

In the early 1980's, Cabernet Sauvignon from Paso Robles caught the

attention of renowned Napa Valley vintner Chuck Wagner of Caymus

Vineyards.  In search of Cabernet for his second label, Liberty School,

Wagner approached Hope Farms as a fruit source.  As growers over

the next decade, the Hope family helped build the brand's solid

reputation for quality and value.

In 1996, after nearly two decades of grape growing, the Hopes

established Treana Winery. The winery's presence in Paso Robles

provided a natural transition for Liberty School Cabernet Sauvignon to

join the Treana family of wines.  The Hopes took over the label, later

adding a Central Coast Chardonnay, Syrah and Cuvée to the Liberty

School line.  

For over three decades, Liberty School has been among the best

values in California wine. The goal is deceptively simple: delicious,

fruit-driven, varietally correct wines at reasonable prices. 

Austin Hope and Westside Red wines are distributed throughout the

United States and some parts of Canada. These wines can also be

purchased from the winery.

Call, send a fax or email orders to:

Austin Hope Winery
P.O. Box 3260
Paso Robles, Ca. 93447
Tel: 805. 238.6979
Fax: 805. 237.2994
Email: austin@hfwines.com

Candor wines aim to fill a gaping hole in the wine marketplace: really good, varietally true,

 affordable California reds made from Merlot and Zinfandel. There are plenty of soft,

quaffable, easy-drinking wines from these varieties out there for ten bucks or so, and

some stunning, exceptional bottles for $40 or $50. In between, in all Candor, the pickings

 can be slim.

With all the vineyard acreage and winemaking knowledge in California, mid-priced wines

 don't have to be forgettable. The raw materials and talent are there to grow and bottle

serious varietal wines, full of ripe, rich fruit, wines with a come-hither nose and a real, live

 finish. Complete wines that don't max out your credit card.

What you need to pull this off is knowing your vineyard sources and keeping a steady hand

 on the winemaking. The Hope family-the people behind the wines of Liberty School and

 Treana-have built up over decades a stellar set of relationships with family-owned

vineyards up and down the state. They know a good site from a weak one, a careful

farmer from a careless one, and how to work with growers to get the best out of a

piece of land. Having all those separate lots available-and, where it helps the wine,

using multiple vintages as well-gives a good winemaker plenty to work with.

Candor's winemaker is a good one indeed: Austin Hope, who also makes the highly

-regarded, highly-rated wines for Treana and his own Austin Hope label. Austin's track

record with ultra-premium wines shows up in every value-priced glass of Candor.

Over-delivery: that's the idea

He's Back. Westside Red enters the scene. He's been waiting for his chance to return

and the moment has finally arrived. If there's a bit of bravado in his gait, it's because

 he knows he's been missed. Since the last vintage of Westside Red, his family of

Hope has been inundated with calls for more. He represents the Rhône blend category

 well and now he's back - with a new look.

This time, it's back to basics - a clean, bright label and a wine that over-delivers. Still a

 Rhône-based blend, this guy is 53% Syrah, 37% Mourvèdre and 10% Grenache. The

 wine is made from hand-selected estate fruit from the Hope Family Vineyard, which

sits in the heart of the Templeton Gap, in Paso Robles. Westside Red is a multi-vintage

blend that melds together barrel-aged wine from 2007 and 2008 and new bright and

 juicy wine from 2009. Westside Red is a bit of a Troublemaker - he doesn't play by

 the standard tradition of vintage dating or taking himself too seriously. But there's

good reason; he is utterly delicious. The wine is reminiscent of its Northern Rhône

 inspiration - deep color, smoky aromatics, and lush mouth-feel. It immediately brings

 a smile to your face and excites your senses.

Troublemaker's hometown is Paso Robles, just like his siblings from Hope Family Wines

 - Treana, Liberty School, Candor and Austin Hope. Paso is one of the most exciting wine

 regions going these days and Westside Red is joining in the fun - he's ready. Bring him

 to a special dinner, a backyard BBQ with friends, or home after a long days work. He's

 ready for crystal, plastic or your favorite tumbler. Cheers.