Heineken Brewing Co.Heineken Brewing Company
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Heineken brandsFrom Wikipedia, the free encyclopediaJu Heineken bottle Heineken International is a group which owns a worldwide portfolio of over 170 beer brands, mainly pale lager, though some other beer styles are produced. As of 2006, Heineken owns over 130 breweries in more than 65 countries and employs approximately 57,557[1] people. The two largest brands are Heineken and Amstel; though the portfolio includes Fosters (in Europe and Vietnam), Cruzcampo, Skopsko, Affligem, Żywiec, Starobrno, Zagorka, and Birra Moretti.[2] Heineken brandsHeineken
Main article: Heineken Pilsener
Heineken is the flagship product of the company. It is a 5% abv pale lager that was first made in 1868. It is brewed by 40 breweries in 39 countries around the world. In 2006 25.8 million hectolitres of Heineken was produced.[1] Since 1975 most Heineken beer is brewed in the Heineken brewery in Zoeterwoude, the Netherlands.[3] Other beers produced under the Heineken brand name include: Heineken Oud Bruin, Heineken Premium Light, Heineken Extra Cold, Heineken Dark, and Heineken Tarwebok. BucklerBuckler is a low alcohol (0.5% abv) pale lager. It was launched in the summer of 1988, and is distributed worldwide. There was a recall in 2004 due to a fault in the pasteurising process.[4] Buckler is no longer available in the Netherlands (Heinekens' home market) after the brand's image declined following Dutch cabaret performer Youp van 't Hek mocking the brand (and its consumers) in a show in 1989.[5] Buckler was the choice of beverage by US Vice President Joe Biden for the "White House Rose Garden beer-drinking session" or "Beer Summit" with Henry Louis Gates, Joe Crowley and President Barack Obama. The event was the result of the controversial arrest of Henry Louis Gates, which gained national attention regarding law enforcement racial profiling.[6] Former US President George W. Bush, who gave up drinking alcoholic beverages after turning 40, drank Buckler while relaxing with German Prime Minister Angela Merkel and British Prime Minister Tony Blair on June 8, 2007 during a break in the G8 summit.[7] Amstel BreweryMain article: Amstel Brewery The Amstel brewery was founded in 1870 in Amsterdam, The Netherlands. It was taken over by Heineken in 1968, and the brewing plant closed down in 1972,[16] with production moving to the main Heineken plant at Zoeterwoude. Heineken offer several beers under the Amstel brand.[17] Amstel Lager uses predominantly pilsener malt, although some Vienna malt is also used. It is sold in 75 countries. Amstel Light is a 3.5% abv pale lager. Amstel 1870 is a slightly dark 5% abv lager. In France a beer called Amstel Free, with minimal alcohol content - about 1% abv, is produced. Murphy's BreweryMain article: Murphy's Brewery Murphy's brewery was founded in Cork, Republic of Ireland in 1856. It was known as Lady's Well Brewery until it was purchased by Heineken in 1983, when the name changed to Murphy Heineken Brewery Ireland Ltd. The two most notable brands are Murphy's Irish Stout, a 4.3% Irish stout, and Murphy's Irish Żywiec BreweryMain article: Żywiec Brewery Żywiec Brewery was founded in 1852 by the Habsburg family in Żywiec in Silesia, Poland. It was nationalised after the Second World War. The brewery was acquired by Heineken in the mid-1990s along with the Warszawskie Brewery, Warsaw.[41] The brewery produces several brands of beer, usually pale lagers of varying strengths from usually 10.5° to 14° Balling or 4-6% alcohol, including: Tui beer. DB Breweries is a New Zealand brewing company founded in 1930 by Sir Henry Kelliher and Morton W. Coutts in Otahuhu.[55] Asia Pacific Breweries acquired 90% of DB Breweries in 2004.[53] There are several beers produced under the DB brand,[56] including DB Draught, a 4% amber coloured lager;[57] Export Gold a 4% pale lager Export Gold was first brewed as DB Export as a result of the "Black Budget" from then Finance minister Lord Arnold Nordmeyer which imposed extremely high duty on imported premium lagers. DB Export was initially brewed as a 5.4% premium lager and with "Export" in the title to compete with international premium lagers. Since then, Export Gold has won several awards at various brewing awards. In 1994 as a result of winning 3 Gold Medals the name was changed from DB Export to DB Export Gold. In 1998 the name was changed again simply to Export Gold.[58][59] Tui BreweryThe Tui Brewery was established in 1889 in Mangatainoka in the Wairarapa region of North Island New Zealand by Henry Wagstaff and Edward Lyons Russell; it was taken over by DB Breweries in 1969.[60] The brewery tower is shown in advertising campaigns for Tui Beer which feature a statement, such as "War will bring peace" followed by the dismissive tag line "Yeah right". Tui East India Pale Ale (Tui), a 4% amber lager, is the main brand.[61] Related PostsZagorka Beer Bulgaria |
