Grey Goose VodkaGrey Goose Vodka Grey Goose Vodka
Grey Goose (vodka)From Wikipedia, the free encyclopedia For other uses, see Grey Goose (disambiguation)
Grey Goose is a Bermudian-owned brand of premium priced vodka produced in France. It is distilled in Cognac, France from French wheat and exported to the United States by the Sidney Frank Importing Company in New Rochelle, New York. In 2004, Sidney Frank sold the manufacturing rights to Bacardi for $2.2 billion. Among French vodkas, Grey Goose has some competitors, as the French vodkas Nuage, Idol, and Ice Kube are also now on the market. These vodkas are sold mostly in North America, and are marketed as premium brands. Grey Goose vodka is bottled with a replaceable cork rather than a screw-top cap. Production and historyGrey Goose was designed for the American market in 1997 by Sidney Frank, a self-made billionaire. After the advent of the premium vodka market by rival Polish vodka brand Belvedere vodka in 1996, his concept was to create a high quality vodka for Americans. He took the idea from the notion of French manufacturing having an inherent link with high perceived quality, quickly dispatching a team to Europe. Grey Goose was created as a result. Grey Goose uses French winter wheat from an area south of Paris, distilled in a column still, and alpine spring water that has been filtered through the limestone plateau of the Massif Central. The distillation takes place in the commune of Cognac in France. Grey Goose was sold in the largest ever single brand sale for $2 billion, in cash, to Bacardi.[1] This sale made Frank an estimated profit of $1.6 billion. Incidentally, Frank was also behind the success of Jägermeister before launching Grey Goose. Before his death on January 10, 2006 at the age of 86, his final projects included a premium tequila named Corazon and Crunk!!! energy drink, a joint venture with hip hop entrepreneur Lil' Jon. The success of Grey Goose in the marketplace has been credited as inspiring introduction of other more expensive "premium" vodkas.[2] | ||||||||||||||||||
