Good Time Beverages, Big Barrel Brandy, Bob and Stacy's MargaritasGood Time Beverage
Good Time Beverages About US We offer the best high quality pre-made premium cocktails, which can be enjoyed on the go. At beaches, ballgames, at the state fairs, the rodeos, on boats, out hiking, fishing or at NASCAR races. For the consumer to enjoy a delicious cocktail instead of the bland normal choices; that, was our goal. We spend two years tasting and mixing. Then re-tasting and re-mixing. We continued with travel to the best events, hottest bars and trendy clubs. We talked to the leading mixologists, and leading bartenders, then we tasted again to ensure that we had the best possible cocktails. However, we were not satisfied with the current package options. Glass bottles where too heavy and too common, cans had had their day, and plastic bottles are not environmentally friendly nor as safe as they should be, and paper boxes just filled up landfills and where too heavy to ship and have no shelf pizzazz. We spent another year and a half looking for the perfect package. We looked to the leading consumer package goods companies, who over the past few years have moved to lighter, more flexible and greener packaging. We decided to jump on that trend and created a flexible consumer frendly and environmentally considerate pouch. Our Flex pouches offer space savings, they are light weight and lead the charts on all accounts as the perfect recyclable landfill friendly green package (see our "environment section"). Drink out of the pouch or pour over ice, Good Time Beverages quality premium pre mixed cocktails are what consumers have asked for to fit their "on the go" lifestyle!
Big Barrel Brandy Jim Moeller's grandfather made batches of brandy in Earth Friendly Package DRINK SPECS
Bob & Stacy's Margarita Bob and Stacy blend the most delicious, authentic Margarita in Earth Friendly Package We insist on the highest quality ingredients blended and packaged DRINK SPECS
The Environment The Good Time Beverages pouches are game changing packaging for retail or club stores. The package is environmentally friendly and 40% to 60% less weight than traditional drink containers. Retailers and consumers have sought this revolution in packaging. Versatile in every way; graphically exciting, with extended sustainability and convenient. Consumers reach for these new packages as they provide portability and cost savings with the added benefit of having consideration for the environment. Good Time Beverages uses foil that has 65% post consumer recycled aluminum alloy, covered with a thin internal layer if safe recyclable PET. Taking up one tenth the space of traditional cans or bottles, flex pouches are the earth friendly container. And, each pouch has a free flow tamper resistant cap that can be resealed. There are several advantages to the Good Time Beverages tamper flex pouch: 1) Consumer convenient, highly portable and recloseability on every pouch. 2) Easy pourability. Pour over ice or drink right out of pouch. 3) Made with high-oxygen barrier film that preserves flavor for one year and up to three months after initial opening when resealed with the original cap. 4) Lightweight and compact profile for space saving storage and shipment. 5) Excellent stand-up stability due to the single gusset at the bottom of the pouch and strong film structure. 6) Eco-friendly features such as an estimated 80% lower carbon footprint and 90% less landfill waste compared to all other containers containing the equal amounts of liquid. 7) Portability, targeted at today's on the go consumer. Sterling Anthony, is a consultant, specializing in the strategic use of marketing, logistics, and packaging The stand-up pouch (hereafter, the pouch) has lately become the darling of both brand owners and retailers alike. Applications include food & beverage, yard & garden, home improvement, fishing & gaming, cosmetics, pharmaceuticals-the list goes on. With so much going for it, the pouch deserves analysis, not just for its applications, but also for its examples about the power of packaging. Restated: what does the pouch stand for? Standing for protection The pouch can be constructed from a range of materials, in accordance with a product's protection requirements. From single-material constructions to those incorporating barrier plies (i.e. foil and metallized), pouches can protect against moisture, light, oxygen, aroma loss, odor pick-up, puncture, and abrasion. can waste money just as surely as too little. Start with thorough knowledge of the product itself. Once product knowledge is converted into protection requirements, it makes sense to consider whether those requirements can be fulfilled by stock pouches rather than pricier custom designs. Stock is available in various sizes and constructions. If custom is determined to be the way to go, be aware that protection is a function of materials and of gauge, and a balance between the two is the way to achieve optimal cost-efficiency. Regarding shelf impact, the bottom gusset that enables the pouch to stand gives it a leg up, so to speak, on non-freestanding flexible packaging. It also allows the pouch to compete against rigid packaging. Additionally beneficial is the geometry of the pouch: front and back panels make up the vast majority of the total area, providing twin billboards for carrying product communication and for conveying brand image. important, too. Instead of the conventionally-paneled pouch, the brand owner can choose a customized die-cut shape. It carries a cost premium, which should be weighed against the brand-building potential of such customization. Should the brand owner order printed pouches or unprinted ones and afterwards apply labels? Printed is better at communicating a quality, upscale brand image. Moreover, the quantities at which printing becomes economically justified are modest and well within the reach of even small companies. As such, no company needlessly should forego the printed option, given its ability to add punch to communications. As for printing method, there are two to speak of: flexography and rotogravure, requiring investments in plates and cylinders, respectively. Flexography (traditionally the cheaper) yields credible results but those from rotogravure are sharper. The decision comes down to considerations and trade-offs,
based on desired shelf impact. the product. In that circumstance, a clear pouch or one with a "window" can be the answer, provided the product is not subject to damage from exposure to light. Regardless of printing method, take advantage of the time-saving opportunities made possible by the computer age. These days, artwork can be developed, sent, evaluated, and approved, digitally, using programs (Adobe, for example) in combination with conveyances as simple as an e-mail attachment.
Retailers prize the convenience of easy stocking that the pouch provides. Shelves can be stocked speedily, without the annoying slowdown of packages toppling or of having to position non-standing packages inside a display rack. Some products are meant to be displayed on peg racks, so consider designing the pouch with a peg hook or hole at the top. As for the consumer, the convenience of uprightness carries over to the cabinet, refrigerator, counter, table, ground, work surface-wherever. Beyond the feature that gives the pouch its name are other conveniences. Ease-of-opening is one, in that the pouch can embody a notch at the top for tear-opening. For larger sizes, where contents won't be consumed in one use, there's the resealable zipper. And for even larger sizes, handles (either attached or die-cut) can be incorporated for ease-of-transport. Standing for sustainability? As for sustainability, the pouch has pluses and minuses. On the plus side is the pouch's lighter weight relative to rigid packages. That advantage is parlayed into savings in transportation costs most notably; and since the pouches are stored flat, warehousing space savings also accrue. Also citable are savings in fork-truck operating costs because more empty pouches can be handled per trip than with rigid packages. is a lamination can be decried for not being readily recyclable or reusable. Okay, no package is perfect. More instructive than that cliché is that the pouch is an example of the priorities that often rule in these types of evaluations; namely, functionality and convenience can go a long way in countering alleged deficiencies relative to greenness. In forecasting the future of the pouch, one can start with its compatibility with products across a wide range of characteristics: liquid, powder, granular, particulate, and discrete shapes. As such, brand-owners from a variety of industries and product categories, looking for a proven way to differentiate, will consider the pouch. The rate of adoption will accelerate with advances on the machinery front, as increased filling and sealing speeds make the pouch even more attractive. production options. Brand-owners can satisfy test markets and new launches, for example, while meeting speed-to-market requirements and postponing capital investment until it's economically justified. In summary, for all the reasons given herein and for those not mentioned due to space limitations, the pouch will continue to experience a respectable rate of growth and evolution. At least that's how it looks from where I stand. From: Packaging World 08/05/2010 |