Coors Light-Bill Parcells

 

Coors Light, popularly referred to as the "Silver Bullet", is a light beer produced by the Coors Brewing Company, introduced in 1978. The beer has a unique "Cold Certified^TM" label that turns the mountains on the label from white to blue when the beer reaches four degrees Celsius or less.^[1]

[edit] Promotions

In 2009, a Coors Light koozie depicting scenes from the 2010 Winter Olympics was offered in a limited number of cases that contained 28 bottles instead of 24.

Also in 2009, the Hillside Chalet Contest was created. The winner was given a six-night stay in Whistler, British Columbia, during the 2010 Winter Olympics. .

[edit] References

1. ^ http://www.marketwire.com/press-release/Coors-Light-Introduces-Cold-Certified-Technology-to-Canadian-Beer-Lovers-746836.htm

[edit] External links

• Coors Light
• MillerCoors
• The Official Web Store for Coors logoed merchandise (USA).

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