CASTLE ROCK WINERYCASTLE ROCK WINERY
The Winery Since its inception in 1994, Castle Rock Winery has built an enviable reputation for producing high quality wines at affordable prices for discerning wine lovers. This winning formula is highly successful, as proven by an increasing number of customers and members of the wine press, who have given the wines glowing reviews. The company is one of the fastest growing in the industry, having sold 440,000 cases of wine in 2008, and expecting to sell over 500,000 cases in 2009. Castle Rock's wines are carefully made from grapes grown in the most prestigious areas of the West Coast states - California (Napa Valley, Sonoma County, Mendocino County, Monterey County, Alexander Valley), Oregon (Willamette Valley), and Washington (Columbia Valley). The company has always focused on making wines with specific appellations in order to allow the local qualities of the wine to be appreciated by connoisseurs. The wines are made and bottled at wineries boasting state-of-the-art equipment, located in Napa Valley, Sonoma County, Oregon's Willamette Valley, and Washington's Columbia Valley. Distribution throughout all states of the United States is through a comprehensive network of fine wine distributors. Castle Rock is committed to a business practice of keeping overhead costs to a minimum. This means that the company does not employ a large staff of employees, has no elaborate facilities or real estate, and operates with a very modest promotional budget. As a result, funds are channeled to where they can do the most good, into the quality of the wine. The Management
Greg Popovich, Founder and President, has been involved in every aspect of the wine business for over 25 years. His 1994 vision of a winery making delicious wines at great prices has, over the years, become a reality. He now sets the strategic direction of the business and leads the company's commercial and marketing activities.
August "Joe" Briggs, Consulting Winemaker, is one of the established stars of the California Wine industry, and his achievements have received wide recognition. His passion for making excellent wine and his refusal to accept any lowering of standards have ensured that Castle Rock's wines have maintained their consistent high quality.
Chris Noble, Partner and Chief Operating Officer, joined Castle Rock in 2003 and brings with him a wealth of business experience from the retail and other industries. He is responsible for the financial aspects of the business and is also responsible for production, supplies, contracts, and public affairs.
75 Malaga Cove Plaza, Ste 7, Palos Verdes Estates, CA 90274 Winery: 389 4th St. E. Sonoma, CA 95476 P: (310) 375-4041 F: (310) 375-9430 E-mail: castlerockwinery@aol.com Founded 1994 Bonded Premises: CA-7017 Personnel: Owner, Gregory Popovich (gpopovich@castlerockwinery.com); Winemkr., August Briggs; P.R. Dir., Pamela Popovich: CEO & Prtnr., Chris Noble Annual Case Prod.: 500,000+ Products: table wine E-Commerce: Yes Top Varietals: Chardonnay, Cabernet Sauvignon, Pinot Noir, Zinfandel, Merlot |


