Bitburger brewery, Germany

Bitburger brewery

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Bitburger Braugruppe GmbH
(Bitburger Brewery Group)

Location

Bitburg, Germany

Year opened

1817

Annual production

3.86 million hl

Active beers

Name	Type
Bitburger Premium Pils	Pilsner
Bitburger Drive	Low Alcohol
Bitburger Light	Low Alcohol
Bitburger Alkoholfrei	Alcohol Free
Bitburger Radler	Fruit Beer
Kandimalz	Malzbier
König Pilsener	Pilsner
Köstritzer Schwarzbier	Black beer
Licher	Pilsner
Licher Weizen	Wheat beer
Licher x² Holunder	Fruit Beer
Wernesgrüner Pils Legende	Pilsner
Wernesgrüner Lemon	Fruit Beer
Wernesgrüner Alkolholfrei	Alcohol Free

Other beers

Name	Type
Bitburger Bit Copa	Fruit Beer
Bitburger Bit Cola Libre	Blond & Cola
Bitburger Bit Passion	Fruit Beer
Bitburger Bit SUN	Pale Lager

Bitburger brewery (Bitburger Brauerei Th. Simon GmbH) is a large German brewery founded

in 1817 by Johann Wallenborn.

Bitburger ranks number 3 among Germany's best selling breweries with annual sales of 3.86 million

hectolitres in 2008, the most well known product being Bitburger Premium Pils.

History

Johann Peter Wallenborn founded the brewery in Bitburg in 1817 at the age of 33. His father owned

a brewery in Kyllburg. Three years after Wallenborn's death in 1839 Ludwig Bertrand Simon married

into the family business and became owner of the brewery, naming it Simonbrau. His son, Theobald

Simon, took over the brewery in 1876 at the age of twenty-nine.^[1]

Advertising

The company slogan is, "Bitte ein Bit." This is literally, "Please, a Bit," or "a Bit, please." In the

1970s a second slogan was introduced, "Abends Bit, morgens fit" ("Bit in the evening, fit in the

morning") implying that the consumption wouldn't lead to a hangover. During that time either

of the slogans could be found on Bitburger glasses.

Product range

A 5L Mini Keg of Bitburger Pilsner

Bitburger is a 4.8% abv Pilsner with annual sales of 1.2 million hectolitres. The popularity of

Bitburger extends beyond the local area of Bitburg. Although Germans generally prefer local

breweries, it is a popular beer throughout Western Germany, and is favored in many areas of

North Rhine Westphalia over even Alt beer or Kölsch, which are popular in Düsseldorf and Köln.

In Germany, there are also variations of the original beer, mostly beermixes, available. "Bit Sun"

(a light beer), "Cola Libre" (beer and cola and rum-lemon-flavor), "Bit Copa" (beer and lime and

cachaca)and "Bit Passion" (beer and pomegranate). There is also a malzbier called "Kandimalz"

and "Bitburger Alkoholfrei" (sold as Bitburger 'Drive' in English-speaking countries), a non-alcoholic

version of the normal "Bitburger" where the alcohol is removed after the fermentation process

rather than before.

It is exported throughout the world. It is also available in Mini Kegs in some countries such as

Australia. In the US, it's available in 16.9oz cans, 12oz bottles, the 5L Mini Keg, and on tap in

select locations.

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